Tag Archives: seo

4 SEO Trends to Watch Out for in 2016

 SEO Trends to Watch OutThe New Year brings many possible changes in the tech world. In 2015, we witnessed more people favor the use of mobile devices for web searches as compared to desktop and laptop computers. Google also changed its algorithm to cater to the preferences of mobile users. The year 2016 looks to build on those changes and offer a bit more.

The Rise of Conversion Rate Optimization (CRO)

The popularity of mobile devices presented an additional avenue for surfing the internet. With this, more entrepreneurs saw potential in putting up online businesses. The CRO will be the trend to keep many of these e-commerce portals afloat, in conjunction with the use of social media. Online businesses will take full advantage of Google Analytics and similar platforms to gain insights on web tracking and event tracking, according to the experts from C1 Partners.

The use of CRO helps in turning site visitors into loyal customers and simplifies the process of making a sale online.

Mobile Optimization

The focus on mobile optimization will continue to shift in 2016 and at a faster rate. SEO Chicago will have to adapt, as mobile searches have outnumbered desktop searches last year, thus leading to what website owners tagged as “Mobilegeddon.” Websites will have to be web friendly to obtain more favorable rankings on Google. This puts more work on the plate of SEO specialists, but the result will be more satisfied mobile users.

The Popularity of Digital Assistants

Siri, the iOS digital assistant, has spoiled us by turning every iDevice user into a manager of sorts. She quickly responds to commands, giving us what we need online – be it web searches or information on today’s weather. This year, tech companies will look to expand the capabilities of digital assistants in an effort to make the average mobile user’s life quite convenient.

Video Content will be Prioritized

Facebook recently announced that it will prioritize videos when putting items on people’s Newsfeeds. The same will follow for Google and similar platforms. After all, video presentations are the internet’s answer to television and tutorials.

Clearly, the mobile device is king in 2016. The user experience of using a smart phone or a tablet computer will vastly improve within the year, from tinkering with apps to surfing the World Wide Web.

 

Making the Most of Your Marketing Dollars Through SEO

Online marketing

Online marketingThe past decade saw a shift in corporate marketing, leading up to the electing of online marketing as an indispensable tool for any business in whatever industry. Brought about by the rapid advances in technology and globalization, online marketing will only continue to dominate in the coming years.

Perhaps no other country can benefit so much from this surge in online marketing than Singapore. The country has become quite the global financial hub and businesses can benefit greatly from this by maximizing their online presence and maximizing SEO services in Singapore.

Increase in Brand Awareness

Billions of users go online daily. Make the most of this traffic and with the right SEO tactics, you can increase the number of people who know all about your brand. Get a higher ranking, get noticed on social media and convert these visitors to loyal customers.

Increase in Search Engine Rankings

SEO is an excellent marketing strategy used to rank higher on the search engine results pages. When a website ranks higher, people are more likely to click the company website, as the general understanding is that a first page ranking means the site is trustworthy. With higher traffic comes bigger revenues.

Increase in Sales and Revenue

With the rise in visitor traffic, expect an increase in sales, especially when the content of the site is highly effective. Numerous studies have shown that a rise in visitors would normally translate to increase in sales.

Realize Huge Savings

Unlike with other forms of marketing, such as advertising and special promotions, SEO is a very cost-effective marketing tool. Reports indicate that costs in SEO are far lower than traditional marketing strategies. It certainly is not bad considering that the same results may be achieved for a lot less.

While you shouldn’t entirely abandon traditional methods, you should go with the times and boost your online marketing efforts to stay relevant. With the right help and the right strategy, your business may just soar to greater heights.