Monthly Archives: December 2015

Why Value is Your Most Important Marketing Asset

marketingHow do you think certain brands such as Apple, Louis Vuitton, Chanel and other high end brands put a premium on their products and people still buy them? The exorbitant price tags of certain items will not deter people from buying them, but why do you think they will spend x amount of money for it?

Why Value Matters

Triple i Consulting cites that the value of a product is not in its price tag, but the perceived value of it. Products and services that embody certain values fare better than those who cannot differentiate themselves from the competition. A strategy that focuses on the aspirations, emotions and lifestyle of what a product or service brings will have a long and profitable appeal to prospective consumers.

Your customers are not just wearing clothes, they want to project an image of success, beauty, intelligence or any positive emotion. People do not just travel, they want to live a certain lifestyle. People do not just want to own a car and house, they want to start a family they want to aspire to a better future.

Focus on a Segment

It is no longer just about using demographics when marketing a certain product or service, companies must focus on understanding market segments and psychographics. A brand that tries to be everything to everyone will lose its identity. Focusing on a segment of the market, enables you to concentrate all your marketing efforts to become number one in that niche.

A clear positioning of your product or service will increase your brand recall and conversions. Are you targeting millennials or seniors? Is your shampoo ideal for straight or curly hair? Is your bag for the marketing executive of a big corporation? The clearer your position is about who you are and what you are selling, your target market will be more willing to purchase what you sell.

Marketing to Your Audience

If only your family and close friends know about your product or service, you will never know how profitable it will be. Following marketing trends is not enough, you need to have a clear strategy on how you will reach your intended audience. How you define your brand and the value you offer your customers will have an effect on your advertising strategy.

Choose a market segment, define what your product’s value is and who you are as a brand will enable you to reach your target market effectively.

How Much Power Do Solar Panels Produce?

Solar Panels

Solar PanelsSolar energy provides you with a renewable source of power; installing photovoltaic cells save you money and enables you to do your part in conserving the environment. Despite the advantages of using this, some people still have doubts. They think that it is too expensive or it will not provide them with the power their house needs.

Energy Production of Solar Panels

Each solar panel system is unique that is why it is difficult to make a generalisation. Certain facts about its power generation enable you to understand them more and determine if they are a worthwhile investment.

  • The usual 1kW system produces approximately 850 kW units annually, a 2kW system produces around 1,700kW units and a 5kW one creates 4,500kW.
  • Household systems usually range from 1kW to 5kW in size.
  • A 3kW to 4kW panel system produces enough electricity for a family-sized house. A 2kW to 3kW system is ideal for a smaller home.
  • A 4kW panel system generates approximately 3,400kW of electricity annually. This produces enough power for: 4,857 hours of using the washing machine, 97,143 hours of refrigerator time, 1,880 hours of kettle boiling time and 1,417 hours of oven time.

EcolutionRenewables.com cites that solar energy provides you with an environment-friendly alternative that saves you money and produces enough free energy for a year.

Factors that Affect Solar Panel Generation

Certain factors determine how much electricity you produce with the solar panels you install. These are:

  1. The size of the system you install is the biggest factor that affects electricity generation. The usual domestic system is a 3.5kW unit that has 12 panels.
  2. The roof’s direction and angle also affect the energy output of your system. For optimum performance, place the panels at a 35-degree angle facing the south.
  3. Keep the panels exposed and away from shaded parts to generate the most amount of energy.
  4. The time of year affects the power your system produces; longer daylight hours produce more electricity.

Solar panels are an efficient and eco-friendly w3ay to power your household. Determine which system is ideal based on your electricity needs.

Tonsil Removal is Easy, Safe, and Encouraged

Tonsil RemovalTonsils are among the most commonly removed body parts in humans. They do not aid a person’s function in any significant way, and they can even cause pain, breathing difficulty, and sleeping problems. This is why tonsillectomy is necessary for anyone remotely affected since keeping these glands is rarely a trouble worth having.

Full-time, Half-Power Defenders

Tonsils are the two berry-sized masses of tissue located at the back of the mouth. The specific type of berry, however, varies. The largest tonsils on record were as large as strawberries upon removal, while the average person will grow tonsils only around the size of a raspberry. The tonsils then start shrinking gradually, usually after the age of seven.

Tonsils generally function as germ-catchers. They serve as the mouth’s first line of defense, bombarded by foreign matter at least three times a day. Tonsils carry a host of defense mechanisms, like B-type white blood cells and several types of T-cells. The problem is that the consistent onslaughts of bacteria-laden food are too much for tonsils to handle. When this happens, tonsils become inflamed and cause both oral and nasal problems.

Children are especially susceptible since their immune systems have not fully developed yet, and tonsils are the glaring frontline vulnerability. This why childhood is also the most common time tonsils are removed.

Removing Tonsils

Tonsillectomy is a simple outpatient procedure, meaning the person is discharged on the same day of the surgery. Alabama’s AbsolutENT of Madison describes the process as very straightforward, causing little to no stress to children. Doctors administer anesthetic medication through an IV, as patients drift to sleep before the operation begins.

ENT physicians have a variety of tools at their disposal to remove tonsils. One notable method is thermal cautery, also known as electrocautery. By using an electrically heated metal wire, doctors can perform intracapsular tonsillectomy, which leaves some tonsil tissue behind. Compared to the traditional method, it causes significantly less bleeding and pain after surgery.

Tonsillectomy is a simple procedure that saves people countless hours of pain and discomfort. Tonsils are adequate features of the human mouth, but removing them actually makes the entire system more reliable.

What Mistakes Can Ruin Your PPC Campaign’s Profits?

PPC

PPCIn paid search advertising, everything ultimately comes down to the bottom line. A PPC campaign is successful only when it is profitable. As simple as this rule sounds, however, many businesses struggle to break even, leave alone achieve the fantastic returns that so many brands have experienced.

PPC is a field where even minute differences can have significant consequences. For instance, a slight change in the wording of your ads can result in a 10% increase or decrease in conversions. While there are best practices to follow, any PPC company can tell you how important it is to be creative. Digital marketing expert C1 Partners shares that an ad that looks like everyone else’s will not get many clicks.

Many inexperienced advertisers can trace their losses back to a few simple, yet crucial errors. If your campaign’s performance has been lackluster, then you may be making one of these mistakes.

1. Too many competitive keywords

One common mistake is to only focus on high traffic, generic keywords in your niche. These tend to be expensive and difficult to get a high ad rank on. It’s usually far better to structure your campaign around keywords that have a smaller (yet highly targeted) user demographic.

2. Ignoring quality score

There are few things more important than creating great ads. Not only does it affect your click through rates, Google also uses it to determine bid prices and ad rank. Make sure your ads are relevant and well written.

3. Weak or non-existent calls to action

If you want to attract users that are actually willing to buy, then strong CTAs are essential. Don’t use language like “View More”, a phrase like “Buy Now” is far more effective and appropriate for PPC ads.

4. Not enough split testing

Finally, there is no substitute for actual data and testing. Theories and best practices can serve as a good foundation, but your strategy should always be directed by customer behavior.

At the end of the day, experience and skill definitely count in PPC advertising. If you are still struggling to meet your targets, hire a consultant. Advice specific to your situation can make an immense difference.

Reasons Life Is Harder with Hard Water

Hard Water

 Hard Water in UtahThe purest form of water doesn’t really stay pure for long. When the rain hits land and seeps through the ground, it collects minerals from the soil and rocks. By the time it reaches your home, the water is already hard — rich in mineral salts.

No Utahn is a stranger to the annoyance of hard water. Although research has yet to prove its adverse effects on human health, and there are nontoxic ways to remove hard water stains, the evidence regarding its disadvantages is seen in most households.

Still unaware of its negative effects? It may actually be the reason for these:

Clogged Pipes

Hard water produces damaging mineral deposits, or scale, when heated. This eventually chokes your pipework and hampers water flow. This is a disaster waiting to happen, as you depend on your working plumbing for drinking, bathing, cooking, and other water-related activities all the time.

Other than the trouble, such problems spell unnecessary costs you could avoid if your water is softer.

Inefficient Appliances

Kinetico Utah says high levels of mineral salts render water heaters, kettles, and other home devices less efficient. This is why many have invested in different kinds of water softener in Park City, Provo, Sandy, and other major areas.

As scale is a poor heat conductor, your appliances need to work harder and use more electricity just to get the job done. They’d break sooner, and you have to buy replacements.

Hair and Skin Looks Dull

Hard water does not lather with soap properly, and instead it produces scum. The excessive shampoo residue stays on your hair, while the invisible soapy films remain on the skin, leaving you with a dry and lackluster look.

Hard water may be the most natural thing in the world, but not everything nature gives is generally beneficial—just look at radon. Fortunately, you don’t have to live with it.

How to Make Your Event Stress Free

Event's Place

Event's PlaceThe holidays are upon us again and everyone is busy preparing for events for families, friends, and even co-workers. Anyone who has hosted a party or a corporate event would know how stressful preparations can get, especially at this time of the year. The good news is, there are ways to make this otherwise challenging feat stress-free, and that is by getting all the help you can get.

Here are some tips that can make event preparation a lot easier and fun on your part as a host:

Rent a place

While your home is a good venue to have guests come over, sometimes the place won’t be big enough. Also, cleaning up can be a huge task after the party. According to Laruche.com.au, getting a function room in Brisbane means you can have a more spacious place, which you can decorate according to the event’s theme. Most function room packages already include decorating the place and after-party cleaning up.

Hire an events organiser

Hiring an event planner will depend on your budget and how large the event is. It may not be a smart idea to hire one if it’s a small gathering of friends and family members. But if you are hosting an event that would consist of 50 or more people then an organiser would be a lot of help.

Catering

Hiring a caterer is always a lifesaver. All you need to do is decide what dishes you want to serve your guests, and they’ll take care of everything that concerns food. This would include set up, food servers, and of course cleaning up, too, ensuring you and your guests have a great time at the party.

Parties are fun, especially when preparations are done efficiently and ahead of time. Planning is an integral part of any successful event. This allows you to research on venues and people you can hire to make the event not just successful, but a memorable one for everyone who’s a part of it.

 

Why You Should Send Your Child to a Boarding School for Boys

Student

StudentParents always want the best for their kids. And sometimes, it takes more than just sending them to school or providing their needs. Discipline is a very important aspect of parenting and raising a responsible and independent person. Not all children are alike, some may need professional assistance in helping them take the right path, and these are boarding schools for boys.

History and pop culture have given people the wrong impression about these educational institutions. The depiction of what’s a boarding school like as shown on TV and films aren’t very accurate and, often times, are exaggerated.

Here are some reasons why sending your child to boarding school may be one of the best decisions you will make for your boy:

Less social pressure

Believe it or not, children already face social pressure from their classmates and peers at a very young age. Since boys mature later than girls, relating to the opposite sex while they are still in their younger years can be stressful for some young boys.

Leadership skills

Since boarding school provide students with benefits not typical in a conventional school. Children learn how to be independent and work with a team at the same time, something that may come later when attending a regular school.

Many may not be aware, but a lot of today’s successful entrepreneurs, professionals, and leaders came from boarding schools. There is no doubt how discipline has played a part in their success in life.

Great teachers and sports facilities

A great teacher can make any subject interesting. This is what sets a great one from all others, and your child is sure to enjoy this at a boarding school. Not only that, most boarding schools are equipped with exceptional recreational and sports facilities that will help hone their talents.

If your teens have emotional and psychological issues, Heritage Treatment Center recommends sending them to therapeutic priograms dedicated to heal teens who may be struggling mentally or emotionally. When your child is ready, you can send him to an excellent boarding school where he can socialize with fellow teens.

If you are still not sold in boarding schools, you can visit the one nearest you, and see how it differs from a regular school. You can also take your child with you and see how he feels about attending there.

Turn Your Business Trip Into A Holiday

business trip in Perth

business trip in PerthHaving your own business can take you to places all over Australia. Before you arrive in Perth, do arrange that you have apartment accommodations if you intend to maximise your business trip. The term ‘maximise’ can also cover a personal holiday. When you find it hard to schedule an actual holiday for yourself, here are ways you can squeeze it into your Perth business trip.

Extend The Business Trip

Arrange an extension of your rental with the real estate company that issued your short term accommodations. Pay the added cost with your own funds, and stock up on food and provisions for the rest of your stay. Choose to stay at home, cook your own meals, or sleep in and relax. You can also check Perth’s nightlife.

Bring Your Family

Have them over when the business side of the trip is done. You may have to ask your partner to take care of the brood while you finish your business meetings. Fill the rest of the time with fun family activities and a tour of Perth as the climax for your family holiday.

Have Your Friends Over

Thanks to social media sites, you may have friends in Perth or in nearby areas. Tell them about your stay and invite them over. This is the perfect time to actually meet your friends, if you haven’t yet. At the same time, you’ll have willing and trusted tour guides who can take you to the best places in Perth.

Business before pleasure is a saying that can be applied in these situations. Provided you can schedule everything just right, you can make that deal happen and enjoy your trip at the same time. Here’s to a wonderful stay in Perth, no matter how short it is.

Should You Downsize the House For Your Retirement Years?

Buying a House in Utah

Buying a House in UtahNow that you’re at your retirement age, you may consider downsizing your home. It’s the typical response to the children leaving the coop, and when mobility begins to be a problem. Here are a few pointers on making your home retirement-friendly.

Knock Down Your Walls

As you grow older, you need to widen your movement area. Go with open floor plans. However, you may have to pay extra for removing a wall or installing a large door on a wall. Knock down the dining room wall to open up both the kitchen and the dining room.

Widen Your Doors

An alternative to breaking down walls is widening your doorways. Don’t forget to install lever-style doorknobs while you’re at it. This will cost you about a quarter of the cost of removing a wall, but it’s still an upgrade. Another option is to choose sliding glass doors or arches. Do this for your living room wall to make a wider space in your receiving area.

Change Levels

Now that bowing down to plug in that gadget has become an ordeal, consider repositioning them at shoulder or eye level. For the kitchen, request for different levels of counters, such as table-level, breakfast bar level, and standard counter height. This will allow you to use these counters depending on your body’s physical capacity for the day.

Homeowners over 62 years old can use the home equity for a reverse mortgage, Altius Mortgage says. Spend the money you receive for such renovations.

Once you’ve had a construction firm give you an estimate for these changes, you’ll know the changes you can afford. Confirm the costs with a reputable mortgage company in Utah to see how much the changes will require from you. Here’s to hoping you’ll soon have the best house for your needs.

4 Effective Ways to Whiten Your Teeth

Teeth Whitening

Teeth Whitening Everybody would love to have sparkling white teeth, but some just aren’t born with them. Worry no more because there are many things you can do to achieve that dreamy white teeth! Home remedies and cosmetic dental procedures alike can help you achieve whiter teeth. Here are some tips you could try to start the process and improve your smile in no time.

Use Gel Trays

Whitening strips, although effective, isn’t that great in spreading its whitening paste content evenly. This is because the strips can barely reach the gum line, making the teeth their darker. A better alternative is using whitening gel trays. Just make sure to visit your trusted South Bend dentist first to know which brand to buy and which procedure will be most effective for you.

Eat Fresh Vegetables and Fruits

Eating raw fruits and vegetables isn’t only good for your body, but also for your teeth. Some other crunchy food like nuts do the same. Carrots, cauliflowers, and apples help the teeth by getting rid of plaque and surface stains to ultimately prevent cavities.

Brush Your Tongue

Brushing your tongue isn’t just about keeping your breath fresh, it also helps prevent teeth staining. Bacteria can quickly accumulate on the tongue, which eventually causes teeth discoloration. Using a soft toothbrush, stroke your tongue and rinse it after every stroke. This way, you won’t return the bacteria on the tongue after brushing it off.

Rinse with Apple Cider Vinegar

Aside from whitening kids, gels, and strips, apple cider vinegar are also a great but a natural way to whiten your teeth. Mix one part of apple cider vinegar to two parts of water. Use this solution to rinse with for about one minute.

These are just a few ways for you to whiten your teeth. Don’t forget to consult your dentist to find out more and know which teeth whitening treatments could work for you.